To establish a high-quality food value chain that has reduced dependency across all processes from farm to table, and that is fully managed in-house through all channels by a competent and dedicated team.
To provide consumers in every corner of our target markets with natural and delicious products that they can consume with confidence, appreciate for their taste, and share with peace of mind.
Our success is due to hard work and the result of effective teamwork. In team, there is no “I”, only “we”. There is no individual achievement, only an individual contribution to the team.
Our work environment and processes affects the products we produce and how these perform. We work in a disciplined way and professional in the field.
The business world is changing. To serve our customers better and meet their requirements, we must accept and adapt to change.
During our work, in every decision we take or in any action, we must get our own conscientious approval prior to our leaders’ approval and the profitability of our society. We must stand up against any action which is in conflict with our conscientious approval.