Vision & Mission & Values

Our Vision

Our vision is to positively contribute to the health of our customers by offering natural foods while at the same time supporting sustainable agriculture and environmental protection with our supply chain partners.

Our Mission

Our mission is supply to our valuable customers around the globe with natural, healthy and delicious foods they can enjoy and share with confidence.

Our Values

 Team System

Our success is due to hard work and the result of effective teamwork. In team, there is no “I”, only “we”. There is no individual achievement, only an individual contribution to the team.

 Discipline in Field

Our work environment and processes affects the products we produce and how these perform. We work in a disciplined way and professional in the field.

 Accepting Change

The business world is changing. To serve our customers better and meet their requirements, we must accept and adapt to change.

 Conscientious Approval

During our work, in every decision we take or in any action, we must get our own conscientious approval prior to our leaders’ approval and the profitability of our society. We must stand up against any action which is in conflict with our conscientious approval.